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CHPATER 4: Surveying on the customers

4.1 The Unitec customers

Unitec has like historical objective main that one to support industrial supplyings for members and systems of production, for the situated companies in the Central European area, in particular for those Italians and Germans. In the time, the customers are increase to you and vary to you, and today Unitec is a company that entertains relationships with companies of every part of the world, operating in more varies productive fields to you.
In particular, from years ' 90 it increased the market, passing from the field of departure, that is that automotive one, to other segments of market. Currently in the park Unitec customers they are present companies of the field automotive, chemical, cartiero, naval and of the steel mills, in order to cite of some 34 .
The continuous enterprise but to being tied to the markets very known, which that Italian and German, thanks also to the strong competitive advantage, consisting in deciding of staff with optimal acquaintances of both the languages.
The passage from these two markets to that European is short, thanks is to the strong relations elapsing with multinational companies with several European branchs (office), is to the unification of the currency, that it has facilitated a lot the exchanges and the relative bureaucratic and administrative procedures.
Moreover, the movement in the years passes you of the production in the East Europe from part of many important industries, made yes that the interest of Unitec, cosi like of many suppliers, subfornitori and distributors, headed towards that area.
The European customers constitute the main and vital part of Unitec, and the increase of the making nations part of the European Community has facilitated the expansion of the turnover in this area.
Interesting is to notice that in the park Unitec customers they are present companies of States of the European east, enters you of recent in the European Union (01 May 2004), which Slovenia, or candidates to enter to us, as an example Rumania, that they could constitute valid supports for an easy penetration in such markets.
In order to develop just it upgrades them, Unitec always has been protesa to the expansion of the own net of customers, following the directives that the market has in the suggested time.
To leave from the passed decade, as an example, it is joints to examine the South American market, in particular Brasi them, where many of the more important European enterprises began to install own branchs (office) of production.
In 1998 therefore an agent was recruited to the inside of staff the Unitec, than she took care herself of the local market. Today the Brazilian customers represent a discreet part of the customers total, but percentage sure destined is one to increase in future, approvals the efforts completed from the entire organization in such sense.
They are moreover completing constant studies in order to try to take contact with possible customers in various areas regarding those already known. The more interesting zones in so far as turn out, between the others, those Asians and Balkans.
Here Unitec possesses already some interesting contacts, that they come it implements to you and it uses you for reperire acquaintance of the legislations and uses premises.
An important, recent innovation consists in the opening of an office to Dubai, in the United Arab Emirates, that it will serve like point of reference for all the Countries of Arabic language. In this city the opening of the greatest Disneyland of the world is previewed in the future, with the consequent demand for materials of reciprocation for the divertimento systems.
Moreover, in the near city of Abu Dhabi the Volkswagen will open one plant of production.
The present collaborator to Dubai takes care itself therefore of the management of the local customers, increasing the contacts in the zone. In situated the business one it is possible to immettere demanded in order to undertake relations of partnership in the world.
These questions come carefully estimated, in how much are one valid opportunity for the development of the society.
The increase of the relationships of Unitec in various parts of the famous world also from the crescent I use myself of the foreign languages.
Previously the Italian and the German were used nearly exclusively. Currently famous an important use of English, let alone a smaller employment of languages which the French or the Spanish.
Observing they give concerning the Unitec customers to you from January 2003 to you open them 2004, we can realize the previously express concepts.
Obvious is the preponderanza of the Italian customers, that it very constitutes 73% of the total.
This is a logical data, if we think that the main mission Unitec was and in continuous part to being that one to support the Italian enterprises in their international purchases. Moreover, the presence of a company in Italy, tightened collaborating, helps to reperire customers in native place.

Tab. 4,1 the Unitec customers

Source: our elaboration gives Unitec to you (2004)

They follow, with one percentage of 12%, the German customers. Also this is a foreseen data, seen localization territorial of the relative Unitec and the perfect acquaintance of the language, the legislation and the local market in kind.
The rest of Europe, understanding like European Economic Community, constitutes 8%; making an express calculation, one deduces that the totality of the European customers counts for 93%. The turnover Unitec therefore is concentrated mostly in the European area, that one sure better known and mainly gestibile.
Cited but, an interesting percentage is represented from the Brazilian market.
5% of the customers are, in fact, situated in the South American country, cured in native place from an agent and its collaborators.
The remaining part is composed from situated companies in several parts of the world, but above all in the United States.
They give analyzes to you up to now find reply to you also in the relative turnover to the interested companies. Tab. 4,2 the turnover of the Unitec customers

Source: our elaboration gives Unitec to you (2004

The 75,5% of the turnover come from Italian customers, the same one who constitute the vital part of Unitec.
Also the German part remarkablly influences on the entrances, participating in order very the 14.1%. Italian and German customers contribute in important way to the turnover also because they are in great part faithful customers, than therefore entrust themselves in systematic way to the services of Unitec, carrying entered constant.
The same one is worth, in part, for the Brazilian customers. This last one, also constituting only one minimal percentage, participates for the 5,4% to the business yield. They are relatively young customers, but that they are often entrusted to the Unitec, also because they can make confidence to a local representative, than it is taken care to cure the relationships with such companies.
The customers of the Europe rest participate to the turnover with the 4.7%. É a minimal percentage, that it acquires but great value if is considered that until little years ago Unitec they did not possess contacts in the zone of the East Europe; currently the customers constitute 7% of the total. Nel.giro.di relatively short times therefore has been assisted to a breathtaking increase of the acquisitions in particular in the Balkan zone, that they turn out very important in the forecast of increase of the borders of the Ue. They allow in fact to Unitec to acquire familiarity with the norms and uses premises, enriching it of acquaintances who in future will turn out very useful to discapito of the competition.
They remain the other customers then, that they are in short ininfluenti as far as the formation of the business yield.
It must but specify that between these last ones there are some companies of new contact, that they introduce characteristics of high profittabilità for the Unitec and with which the relationship improves constantly of day in day.


 


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